Our Team

As majority owner and Coco5 Ambassador, Devin is on a mission to bring a new level of hydration and nutrition to the masses.

Devin discovered his passion for basketball at an early age, partly from observing his father, former NBA star, Melvin Booker. Hard work and determination paid off getting him declared for the 2015 NBA draft and consequently being selected by the Suns. The star played in his first playoffs in May 2021, guiding the Suns to their first finals appearance since 1993. Booker is a two-time NBA all-star.

DEVIN’S COCO5 ALL-STAR FLAVOR - CHERRY

D’Angelo Russell made waves as the selection for the McDonald’s All-American in 2014 while playing for Ohio State, and that was just the beginning. He received his first All-Star selection in the 2019 off-season when he joined the Golden State Warriors via a sign-and-trade deal. He was then traded to the Timberwolves at the 2020 trade deadline.

D’ANGELO’S COCO5 ALL-STAR FLAVOR - LIMON

Derrick Rose came to fame in the NBA draft in 2008 when he was selected No. 1 overall by the Chicago Bulls. In Rose's first NBA season (2008-09), he averaged 16.8 points and 6.3 assists per game, earning Rookie of the Year honors and leading the Bulls back to the playoffs.

Over the next three seasons, the point guard molded himself into one of the game's best all-around players. Following a stellar 2010-11 season where the NBA named Rose its league MVP, making him the youngest player to receive the honor.

DERRICK’S COCO5 ALL-STAR FLAVOR - PINEAPPLE

Marcus Morris is an American professional basketball player for the Los Angeles Clippers of the National Basketball Association (NBA). The forward played college basketball at Kansas before being drafted 14th overall by the Houston Rockets in the 2011 NBA draft. He has also played for the Detroit Pistons, Boston Celtics, New York Knicks and the Phoenix Suns, where he was able to play alongside brother Markieff Morris.

MARCUS’ COCO5 ALL-STAR FLAVOR - COCONUT

Markieff Morris is an American professional basketball player for the Miami Heat (NBA). He played college basketball for the Kansas Jayhawks before being drafted 13th overall in the 2011 NBA draft by the Phoenix Suns. Two years after he was drafted, a trade brought brother Marcus to the Suns, making NBA history as the pair became teammates. Marcus then went on to play for the Los Angeles Lakers, winning the NBA championship in 2020.

MARKIEFF’S COCO5 ALL-STAR FLAVOR - ORANGE

Jahlil Okafor is a Nigerian-American professional basketball player who has played in the NBA for the Philadelphia 76ers, Brooklyn Nets, New Orleans Pelicans and the Detroit Pistons.

Okafor’s career started in high school where he earned national player of the year awards from McDonald's, USA Today and Parade. At the 2012 FIBA Under-17 World Cup, he earned the Tournament MVP and at the 2013 FIBA Under-19 World Cup he was the All-Tournament team selection, for the gold-medal Team USA. Following his senior season, he was selected with the third overall pick in the 2015 NBA draft by the Philadelphia 76ers.

JAHLIL’S COCO5 ALL-STAR FLAVOR - COCONUT

In his capacity as the founder, chairman and chief executive officer of Loop Capital, the largest minority-owned investment firm in the U.S., Reynolds has expanded his company's capabilities into corporate finance, global equity trading, taxable fixed income trading, tax-exempt fixed income trading, mergers and acquisitions, public finance, infrastructure investment and financial consulting.

Reynolds holds a master's degree from Northwestern University's Kellogg School of Management and a bachelor's degree from the University of Wisconsin, La Crosse in political science. In 1991, he earned his Chartered Financial Analyst designation from the AIMR and holds series 7, 24, 53, and 63 licenses.

JIM’S COCO5 ALL-STAR FLAVOR - PASSION FRUIT

Michael Wilbon is one of the nation’s most respected sports journalists and an industry-wide presence as a decorated sportswriter who broadened his career to include television, radio and new media. A co-host of ESPN’s Pardon the Interruption and an analyst on NBA Countdown, ESPN and ABC’s long standing NBA pregame show, Wilbon left The Washington Post in December 2010 after 31 years to assume an expanded role for the network.

MICHAEL’S COCO5 ALL-STAR FLAVOR - PINEAPPLE

Charles Barkley, power forward, was perhaps the greatest anomaly in basketball history. The numbers back him up as he is one of only six players in NBA history to have compiled at least 20,000 points, 10,000 rebounds and 4,000 assists.

Though Barkley brought vitality, attitude and a host of skills to professional basketball, he was viewed as an oddity coming out of college. Nicknamed the “Round Mound of Rebound”, many considered Barkley an undersized power forward with rebounding as his basketball skill. Undeterred, Barkley quickly buried that reputation when he began playing for the Philadelphia 76ers.

Barkley is now an Emmy award winning commentator for Inside the NBA on TNT.

CHARLES’ COCO5 ALL-STAR FLAVOR - LIMON

Eric L. Holoman is President and CEO of EquiTrust Life Insurance Corp., a $21 billion Life and Annuity company. He is also Managing Partner of JLC Infrastructure, a $350 million private equity fund focused on investments in green and brown field infrastructure in the U.S.

In addition, Holoman is the Managing Partner of the WNBA Los Angeles Sparks, where he oversees day-to-day operations and sits on the WNBA Board of Governors.

ERIC’S COCO5 ALL-STAR FLAVOR - CHERRY

A strong interest in sports made Miles Reynolds, Managing Partner of Coco5, want to be involved in the industry. Reynolds pursued a degree in finance after attending Saint Louis University after graduating from high school. Having studied at Saint Louis University for two years, Reynolds transferred to the University of the Pacific to continue his degree, then received a master's degree from the University of Oklahoma. During his studies, Miles displayed a calculated mindset that helped him transfer this to the financial world and beyond. In his role as Managing Partner, Reynolds oversees the day-to-day operations of the business while continuing to enjoy the game of basketball.

MILES’ COCO5 ALL-STAR FLAVOR - ORANGE